{"id":2723,"date":"2025-06-22T19:00:43","date_gmt":"2025-06-22T19:00:43","guid":{"rendered":"https:\/\/afannoudigitalconsulting.com\/?p=2723"},"modified":"2025-06-22T19:14:33","modified_gmt":"2025-06-22T19:14:33","slug":"les-5-erreurs-a-eviter-quand-on-cree-son-site-web-et-comment-les-corriger","status":"publish","type":"post","link":"https:\/\/afannoudigitalconsulting.com\/en\/les-5-erreurs-a-eviter-quand-on-cree-son-site-web-et-comment-les-corriger\/","title":{"rendered":"Les 5 erreurs \u00e0 \u00e9viter quand on cr\u00e9e son site web (et comment les corriger)"},"content":{"rendered":"
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Cr\u00e9er un site internet est une \u00e9tape incontournable pour toute entreprise ou ind\u00e9pendant souhaitant gagner en visibilit\u00e9. Mais beaucoup tombent dans des pi\u00e8ges courants<\/strong> qui nuisent \u00e0 la performance, \u00e0 l\u2019image ou \u00e0 la conversion du site. Voici les 5 erreurs les plus fr\u00e9quentes<\/strong>\u2026 et comment les \u00e9viter d\u00e8s maintenant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ne pas d\u00e9finir d\u2019objectif clair<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9er un site “juste pour \u00eatre en ligne” ne suffit pas. Un bon site web sert un objectif pr\u00e9cis<\/strong> :<\/p>

  • G\u00e9n\u00e9rer des contacts ?<\/li>
  • Vendre des produits ?<\/li>
  • Pr\u00e9senter un portfolio ?<\/li>
  • R\u00e9server un appel ?<\/li><\/ul>

    \ud83c\udfaf Sans but clair, difficile de concevoir une structure efficace ou d\u2019\u00e9valuer les r\u00e9sultats<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Avant m\u00eame le design, clarifiez vos objectifs business<\/strong>. Cela influencera le contenu, la navigation, les appels \u00e0 l\u2019action\u2026 et le succ\u00e8s global.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    N\u00e9gliger l\u2019exp\u00e9rience utilisateur (UX)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Trop de sites sont :<\/p>

    • Trop charg\u00e9s<\/li>
    • Difficiles \u00e0 lire<\/li>
    • Pas adapt\u00e9s aux mobiles<\/li>
    • Lents \u00e0 charger<\/li><\/ul>

      Or, un visiteur n\u2019attend pas plus de 3 secondes<\/strong> avant de partir si le site est mal optimis\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Utilisez une mise en page claire<\/strong>, avec des blocs a\u00e9r\u00e9s<\/li>
      • Assurez une navigation intuitive<\/strong><\/li>
      • Optimisez pour mobile (responsive design)<\/strong><\/li>
      • Compressez les images pour acc\u00e9l\u00e9rer le chargement<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Oublier le r\u00e9f\u00e9rencement naturel (SEO)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Un site non optimis\u00e9 pour Google est comme un magasin cach\u00e9 dans une ruelle.
        Sans mots-cl\u00e9s<\/strong>, sans balises<\/strong> (H1, H2\u2026), sans contenu structur\u00e9<\/strong>, il sera invisible<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • Int\u00e9grez les bons mots-cl\u00e9s<\/strong> d\u00e8s la r\u00e9daction<\/li>
        • R\u00e9digez des titres et m\u00e9ta-descriptions claires<\/li>
        • Cr\u00e9ez des pages strat\u00e9giques<\/strong> (services, \u00e0 propos, blog)<\/li>
        • Publiez r\u00e9guli\u00e8rement du contenu (ex. : articles de blog)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Ne pas penser \u00e0 l\u2019entretien du site\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Cr\u00e9er un site, c\u2019est bien. Le maintenir<\/strong> \u00e0 jour, c\u2019est encore mieux :<\/p>

          • Plugins obsol\u00e8tes<\/li>
          • Mises \u00e0 jour WordPress non faites<\/li>
          • Aucune sauvegarde<\/li>
          • S\u00e9curit\u00e9 faible<\/li><\/ul>

            \u2026 sont des risques tr\u00e8s fr\u00e9quents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            • Mettez en place un syst\u00e8me de sauvegarde mensuel<\/strong><\/li>
            • Faites les mises \u00e0 jour<\/strong> r\u00e9guli\u00e8rement<\/li>
            • Ajoutez des outils de s\u00e9curit\u00e9<\/strong><\/li>
            • Ou confiez la maintenance \u00e0 un professionnel<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              Se passer d\u2019un professionnel\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              De nombreux entrepreneurs veulent tout faire eux-m\u00eames pour \u00e9conomiser.
              Mais un site mal con\u00e7u peut co\u00fbter plus cher \u00e0 long terme<\/strong> : perte de prospects, image non professionnelle, bugs, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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              Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              • Collaborez avec un expert qui comprend vos besoins m\u00e9tier<\/strong><\/li>
              • Demandez un site \u00e9volutif, que vous pouvez administrer facilement<\/strong><\/li>
              • Privil\u00e9giez un accompagnement humain et p\u00e9dagogique (comme le mien \ud83d\ude09)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                Si vous souhaitez rendre votre site plus accessible, ou former vos \u00e9quipes aux bonnes pratiques num\u00e9riques, parlons-en !\n\ud83d\udce9 Contactez-moi pour un accompagnement personnalis\u00e9 et concret.<\/blockquote>
                Kevine AFANNOU<\/h5>D\u00e9veloppeur fullstack et formateur web<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                Cr\u00e9er un site internet est une \u00e9tape incontournable pour toute entreprise ou ind\u00e9pendant souhaitant gagner en visibilit\u00e9. Mais beaucoup tombent dans des pi\u00e8ges courants qui nuisent \u00e0 la performance, \u00e0 l\u2019image ou \u00e0 la conversion du site. Voici les 5 erreurs les plus fr\u00e9quentes\u2026 et comment les \u00e9viter d\u00e8s maintenant. Ne pas d\u00e9finir d\u2019objectif clair […]<\/p>\n","protected":false},"author":1,"featured_media":2729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,24],"tags":[35,32,34,33],"class_list":["post-2723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-web","tag-creation-site-web-entreprise","tag-creer-un-site-internet","tag-creer-un-site-professionnel","tag-erreurs-site-web"],"yoast_head":"\nLes 5 erreurs \u00e0 \u00e9viter quand on cr\u00e9e son site web (et comment les corriger) - afannou digital consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afannoudigitalconsulting.com\/en\/les-5-erreurs-a-eviter-quand-on-cree-son-site-web-et-comment-les-corriger\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 5 erreurs \u00e0 \u00e9viter quand on cr\u00e9e son site web (et comment les corriger) - afannou digital consulting\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9er un site internet est une \u00e9tape incontournable pour toute entreprise ou ind\u00e9pendant souhaitant gagner en visibilit\u00e9. 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